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Press Contact:
Buffy Jones
Senior Manager, Corporate Communications
602-308-1939 |
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Mission Statement
To become an international market maker in the leisure industry through the introduction and management of private clubs in key markets worldwide.
The ICE Inc. is a unique, global organization focused
on providing a synergistic alliance between distinguished, high-quality resorts and the world’s
leading cruise lines. The power of this alliance enables both cruise lines and resorts worldwide to offer
innovative new products and take their business to a new level through untapped markets.
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Commitment to Members
Members of the ICE enjoy unique and exclusive benefits such as Cruise
Exchange, discounted cruise vacations with the world’s leading cruise lines,
access to high-profile resorts and hotels around the world, as well as land and
sea packages exclusively designed for ICE Members.
ICE’s relationships with world class cruise lines like Carnival, Royal
Caribbean, Holland America and Princess, as well as over 500 premier resorts
and hotels worldwide, allow us to offer an extensive variety of appealing
vacation packages and unprecedented travel values.
Membership also includes an ever-growing selection of travel and leisure benefits to complement the vacation experience.
Service is our specialty. ICE provides Members with professional and personalized service. Through training and technology programs, our Web site and service centers are designed to provide the highest quality service to our Members.
Our employees are committed to excellence, continually striving to meet and exceed customer expectations. We take quality seriously. Our Customer Service department goes the extra mile to assure customer satisfaction. Please take a moment and share your thoughts with us either via telephone or email. |
History
The ICE Inc. was founded in 1996 to
supply unique value-added vacation and leisure benefits to specific target
groups of vacationers worldwide. From its inception, ICE has had a
central strategy of alliance marketing with strategic affinity groups to provide
high-quality cruise vacations, resort and hotel vacations and other travel and
leisure opportunities.
The concept of ICE was first developed in late 1995 when John and Marcia Rowley discovered a missing component to the Vacation Ownership dream ~ Cruising. Convinced this was a niche that needed to be filled in the Vacation Ownership industry, the Rowleys began building ICE’s corporate business plan in 1996.
By October 1996, ICE had gained the cooperation and the support of the most popular cruise line in the world, Carnival Cruise Line. Agreements with the Carnival Corporation’s family of cruise lines, Holland America, Costa Cruise Lines, Cunard, Seabourn and Windstar soon followed. With innovative product ideas and the support of these cruise lines, the ICE began to form business alliances with high-end resort developers in the United States, Mexico and the Caribbean. Today, ICE provides our Members with the most flexible and exclusive cruise program available today.
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Awards
ICE has been the recipient of many industry awards including:
Gold ARDY Award ~ Best Overall Marketing Campaign ~ 1999
Gold ARDY Award ~ Best New Marketing Program ~ 2000
Innovator Award ~ ARDA Circle of Excellence ~ 2000
Innovation in the Vacation Ownership industry (cruise exchange program)
ARDA Award ~ ICE Member CD ~ 2001
ARDA Award ~ Information Technology Team ~ 2001
ARDA Award ~ ICE E-Commerce ~ 2001
Gold ARDA Award ~ Special Events/Public Relations Effort ~ 2002
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Professional Affiliations:
American Resort Development Association (ARDA) ~ Trustee
Canadian Resort Development Association (CRDA) ~ Member
Organization for Timeshare in Europe (OTE) ~ Member
Asociación Mexicana de Desarrolladores Turísticos (AMDETUR) ~ Member
Cruise Lines International Association (CLIA) ~ Member
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